Case Study: a senior living community achieves 217 new move-ins with fullthrottle.ai®

Senior Living Community’s Lead Generation Soars with fullthrottle.ai®

A senior living community faced the challenge of reaching geographically dispersed decision-makers and influencers for potential residents, who often lived outside their local marketing radius. This made it difficult to capture addresses for effective communication and generate leads for tours and move-ins. They turned to fullthrottle.ai for a solution.

fullthrottle.ai implemented several tactics, including Audience Generation to identify 88,000 in-market households and a direct mail campaign. Their solution successfully identified and marketed to 217 new move-ins. With a lifetime value of up to $500,000 per resident, the campaign delivered an 89,000% ROI and an investment gain of over $100,000,000 for the senior living community.