Case Study: a higher education institution increases enrollments with fullthrottle.ai®

Higher Education Institution Finds New Audiences and Enrollments Using fullthrottle.ai®

A higher education institution in Texas faced intense competition from other technical education providers and sought to increase its visibility and enrollments across multiple markets. The institution partnered with fullthrottle.ai to leverage its first-party data and identity resolution technology to better identify and target its website audience.

Using fullthrottle.ai's platform, including its Display Ads and SmartMail features, the vendor helped the institution target and re-engage unique households. This strategy resulted in the identification of 43,333 households and drove 3,088 enrollments. fullthrottle.ai's solution led to a 12% average increase in enrollments year-over-year and enabled a 98% increase in returning households, allowing the institution to optimize its marketing budget for even greater results.