Case Study: Volkswagen Dealership moves surplus pre-owned inventory and drives 11 sales with Fullpath Managed Services

Volkswagen Dealership drives 11 pre-owned sales with Fullpath

The Volkswagen dealership faced a surplus of pre-owned Volkswagen Atlas SUVs and needed a solution to move this aging inventory without exhausting its marketing budget. The dealership turned to Fullpath and leveraged its Managed Services for support.

Fullpath's Managed Services team used the Fullpath CDP to create a highly targeted customer segment and crafted a custom email campaign. This strategic approach resulted in an exceptional 70% open rate and a 6.84% click-through rate, directly generating 77 leads that led to 11 pre-owned vehicle sales, successfully clearing the inventory surplus.