Case Study: Szott Ford Revives Dead Leads with Fullpath’s Audience Activation

Szott Ford revived 958 dead leads and drove 9 sales with Fullpath

Szott Ford, a dealership in Holly, Michigan, faced the common challenge of having a CRM full of leads and scattered customer data with no effective way to tap into it. They recognized potential revenue in their dormant leads and sought a solution, turning to vendor Fullpath and its Audience Activation service.

Fullpath's solution consolidated the dealership's first-party data to create specific audiences for AI-powered, personalized email campaigns. In six months, Szott Ford sent over 257,000 emails, achieving a 39.19% open rate. These Fullpath campaigns engaged over 27,840 customers, revived 958 leads previously marked lost, and directly generated 64 sales grossing over $193,500.

Szott Ford