Case Study: Quirk Automotive Group lowers cost per lead and boosts leads with Fullpath

Quirk Automotive Group cuts cost per lead by nearly 48% with Fullpath

Quirk Automotive Group, a long-time partner of Fullpath, faced the challenge of adapting its marketing strategy during the Covid-19 pandemic. With shifting customer behavior and a need to optimize its advertising spend, the group turned to Fullpath's Customer Data and Experience Platform (CDXP) to automatically respond to these new market conditions.

Fullpath's AI-powered digital advertising solution automatically reallocated Quirk's ad budget towards social media in response to increased user activity during lockdowns. This fully automated approach resulted in a nearly 48% reduction in cost per lead (CPL) and a 35.9% reduction in cost per click (CPC) from March to May 2020. Fullpath enabled Quirk to maintain a high lead count with a significantly lower budget, saving the dealership thousands of dollars without any manual intervention.

Quirk Automotive Group