Case Study: Hyundai Dealership in Illinois drives 100+ leads and 12 sales with Fullpath Custom Campaigns

Hyundai Dealership in Illinois drives 100+ leads in 30 days with Fullpath

A Hyundai dealership in Illinois was planning a credit pre-qualification event and needed to effectively target subprime leads who had not purchased a vehicle or made an appointment in the last 90 days. The dealership partnered with Fullpath and used its Audience Activation solution with the Custom Campaigns feature to address this challenge.

Fullpath implemented a solution using its Customer Data Platform (CDP) to build a highly-specific audience. The vendor then sent a targeted one-off email campaign promoting the event to this audience. The campaign achieved a 25% open rate and directly resulted in over 100 leads, 12 attributed sales, and 9 service repair orders, demonstrating the power of its data-driven messaging.