Case Study: Heuberger Subaru achieves a 53% email open rate and new revenue streams with Fullpath

Heuberger Subaru achieves 53% email open rates with Fullpath

Heuberger Subaru partnered with Fullpath to implement its Audience Activation tool, a data activation service powered by its Customer Data Platform (CDP). The dealership faced the common challenge of having a wealth of first-party data but lacked the visibility and ability to effectively activate it for personalized marketing and customer re-engagement.

Using Fullpath's AI-driven solution, the dealership automated hyper-personalized email and text message campaigns. Over five months, Fullpath helped Heuberger Subaru achieve a 53% email open rate and a 23% text message click-through rate, re-engaging over 3,200 cold leads. This strategy generated 1,930 new leads and directly attributed 191 sales, delivering an impressive 2038% ROI for the dealership.

Heuberger Subaru