Case Study: Garber Automotive Group Reclaims 30 Hours a Week with Fullpath's AI

Garber Automotive Group reclaims 30 hours a week with Fullpath and drives $7.2M in email-attributed sales

Garber Automotive Group, a diversified automotive group with 25 dealerships, faced a major challenge with its in-house marketing operations. Their team, led by Marketing Director Robert Norcross, was spending 20 to 30 hours per week on manual email marketing tasks, struggling with email deliverability issues and inefficient CRM campaigns. To solve this, they partnered with Fullpath and implemented its Group Customer Data Platform (CDP) and Audience Activation service.

The solution from Fullpath unified the group's data sources and automated hyper-personalized email campaigns using AI. This allowed Garber Automotive to send 8.7 million targeted emails, achieving a 53% open rate and a 3.35% click-through rate. The campaigns generated $7.2 million in attributed sales and service revenue, delivering a 31.3x ROI on email marketing and reclaiming those 30 hours weekly for strategic work.

Garber Automotive Group