Case Study: Bowen Scarff Ford boosts ROI, leads, and sales with Fullpath

Bowen Scarff Ford boosts ROI 749% with Fullpath

Bowen Scarff Ford, a dealership in Kent, Washington, partnered with Fullpath to address the challenge of unifying their disparate data sources. Their goal was to leverage this unified data to create effective, data-powered marketing campaigns and improve the customer experience.

By implementing Fullpath's Customer Data and Experience Platform (CDXP) ecosystem, the dealership activated its data across multiple AI-powered solutions. This included Website Engagement, Audience Activation, Digital Advertising, and VINs-Acceleration. As a result, Bowen Scarff Ford achieved a 749% ROI from their Fullpath partnership. They also saw a 230% increase in sales attributed to Fullpath activities and a 47% total increase in CRM sales, generating thousands of high-quality leads and moving challenging inventory.

Bowen Scarff Ford