Case Study: Apple Honda sells 67 cars from AI-surfaced data ups with Fullpath

Apple Honda sells 67 cars in three months with Fullpath

Apple Honda faced the challenge of identifying high-intent car shoppers who engaged with their digital platforms but never submitted a lead form, leaving significant sales opportunities hidden within their first-party data. To address this, they partnered with Fullpath and implemented its AI-powered Data Up Management System within its Customer Data Platform.

Fullpath's solution used an AI agent to monitor shopper data in real-time, surfacing high-intent opportunities by identifying specific behaviors, matching them to vehicles, and creating customized pitches for the sales team. This allowed Apple Honda's staff to shift from reactive lead management to a proactive sales approach. As a result, Fullpath's system identified 3,900 opportunities in three months, leading to 67 vehicles sold directly from this new revenue stream.

Apple Honda