Case Study: The Kraft Heinz Company achieves reliable media monitoring and executive news briefs with Fullintel

The Kraft Heinz Company delivers daily media briefs by 6 a.m. with Fullintel

The Kraft Heinz Company, a major global food and beverage company, faced significant challenges with its previous media monitoring services. These automated systems delivered irrelevant content, late reports, and lacked flexibility, which drained the team's resources. To address this, Kraft Heinz turned to Fullintel for its media monitoring and executive news briefs service.

Fullintel implemented a solution featuring 24/7 human curation, delivering a relevant and accurate preliminary shortlist by 6 a.m. daily. This provided the communications team with reliable, timely intelligence and a responsive mobile format, saving them hours of work and ensuring significant ROI. The team at Kraft Heinz reported complete satisfaction with Fullintel's reliability and efficiency.

The Kraft Heinz Company