Case Study: The Kraft Heinz Company achieves reliable 24/7 media monitoring and fast executive news briefs with Fullintel

The Kraft Heinz Company - Customer Case Study

The Kraft Heinz Company, one of the world’s largest food businesses, faced a deluge of media mentions and a pain point: automated monitoring providers returned too many irrelevant or late alerts, leaving its communications team to spend hours each morning sifting passing references. In 2018 the company switched to Fullintel for media monitoring and daily executive news briefs to replace unreliable automated feeds with a more targeted approach.

Fullintel implemented 24/7 human curation and delivers a preliminary Daily Risk Report each morning by 6 a.m., seven days a week, with images, reach data, links, multilingual auto‑translated summaries and the ability to add last‑minute items. The result is faster, more relevant intelligence, saved staff hours, clearer ROI and “peace of mind” for Nigel Dickie and his team—Fullintel’s reliability and responsive service significantly improved Kraft Heinz’s media responsiveness and efficiency.

The Kraft Heinz Company

Nigel Dickie

Director of Corporate and Government Affairs