Case Study: Sterling Communications boosts PR efficiency with Fullintel's human-curated media monitoring

Sterling Communications speeds client onboarding in 30 minutes with Fullintel

Sterling Communications, a Silicon Valley-based tech PR agency, faced significant challenges with fully automated media monitoring services, which created information overload and wasted valuable staff hours on manual filtering. As a boutique agency with limited bandwidth, they struggled to scale quickly for new clients and adapt when clients suddenly pivoted into new verticals. They turned to Fullintel for its human-curated media monitoring and briefing service to overcome these obstacles.

Fullintel implemented its flexible banked-hours pricing model and human-curated monitoring suite, delivering ready-to-use news briefings and reports. This solution freed Sterling's team to focus on core PR services, improved the targeting of their media pitches, and streamlined staff training. The results included faster response times to client changes and more efficient onboarding. Fullintel's service became an integral part of Sterling's client process, saving them significant time and providing crucial agility.

Sterling Communications