Case Study: Shionogi Inc achieves 50% reduction in media monitoring costs with Fullintel

Shionogi Inc - Customer Case Study

Shionogi Inc., the U.S. subsidiary of the Japanese pharmaceutical company Shionogi & Co., Ltd., faced a high volume of media coverage across multiple therapeutic areas while operating a lean PR function led by Lindsay Bohlander. Their incumbent U.S. PR agency was charging significant fees for media monitoring but delivered slow responsiveness, unappealing reports, lots of irrelevant mentions, and required Bohlander to spend an extra three hours per week fixing outputs. In August 2017 she began evaluating alternatives and trialed Fullintel’s Media Monitoring and Intelligence Services.

Fullintel replaced the previous provider with a combination of manual and automated monitoring, dedicated media analysts and a responsive customer-success team, delivering polished, actionable intelligence tailored to Shionogi’s needs. As a result, Shionogi Inc. recouped the three weekly hours Bohlander had been spending on report fixes, achieved roughly 50% reduction in media monitoring costs (about $30,000 saved annually), and gained more timely, relevant reports from Fullintel’s service.

Shionogi Inc

Lindsay Bohlander

Director