Case Study: Shionogi cuts media monitoring costs by 50% with Fullintel

Shionogi cuts media monitoring costs by 50% with Fullintel

Shionogi Inc., the U.S. subsidiary of a Japanese pharmaceutical company, was facing significant challenges with its previous media monitoring service provided by a PR agency. Their one-person PR department was burdened with unattractive, unformatted reports, a slow process for making changes, and spending up to three extra hours per week manually sifting through irrelevant content and fixing reports. This archaic system failed to provide the actionable intelligence needed for the highly regulated industry.

Shionogi switched to Fullintel for its Media Monitoring & Intelligence service. The solution provided professional, ready-to-use reports with both quantitative and qualitative analysis, eliminating the need for rework. By leveraging Fullintel's team of experts for manual scouring and consolidation, Shionogi recouped the three hours per week previously spent on reports and cut its media monitoring costs by 50%, saving approximately $30,000 annually. The data is now trusted by the executive team to inform broader business decisions.

Shionogi Inc