Case Study: MUFG Bank achieves stronger influencer engagement and measurable PR impact with Fullintel’s data-driven media monitoring & intelligence

MUFG Bank - Customer Case Study

MUFG Bank, a global financial group, faced the challenge of processing a huge volume of industry coverage and identifying which online influencers had the largest audiences so their communications team could better target pitches and demonstrate PR impact. While evaluating 25 tools to replace their media monitoring technology, MUFG selected Fullintel’s Media Monitoring and Intelligence Services to help surface influential sharers and prioritize outreach.

Fullintel delivered daily media monitoring summaries and influencer impact reports—including influencer contact details, LinkedIn bios and audience reach—enabling MUFG to adopt a data-driven approach to media list development and PR pitching. As a result, MUFG can quickly prioritize and engage the most effective influencers, speed topical coverage for clients, and more clearly demonstrate the PR team’s contribution to the business.

MUFG Bank

Adam Snyder

Vice President of Corporate Communications