Case Study: Major Travel Service boosts media measurement and thought leadership visibility with Fullintel

Major Travel Service improves media measurement with Fullintel’s 100-point MIS scoring

The customer, a major not-for-profit travel service, was struggling with a stale, quantitative-only media measurement program that used a confusing impact metric. This left their communications team at Major Travel Service unable to demonstrate the value of their work, particularly for thought leadership initiatives. They engaged Fullintel for its media measurement and sentiment analysis service to address these challenges.

Fullintel implemented a new solution combining expanded quantitative metrics with deep qualitative insights, including their proprietary Media Impact Score (MIS) and a custom sentiment methodology. This provided a 360-degree view of coverage, accurately valuing thought leadership. The result was that Major Travel Service gained clear, actionable insights, achieved its membership growth goal, and could easily demonstrate the performance of its communications efforts to senior leadership using the easy-to-understand MIS score.

Major Travel Service