Case Study: Major Travel and Media Service’s Company achieves deeper, quality‑focused media measurement with Fullintel's Media Impact Score and advanced sentiment analysis

Major Travel and Media Service’s Company- Customer Case Study

Major Travel and Media Service’s Company, a large not-for-profit association with branches across the U.S. and Canada, struggled with media measurement that relied only on quantitative counts and an opaque competitor impact metric. Seeking deeper insights into the value of its PR and thought‑leadership work, the communications team engaged Fullintel to modernize its media intelligence and measurement approach.

Fullintel introduced a combined framework of deep sentiment tagging, an AMEC‑based Media Impact Score (MIS) scored out of 100, expanded quantitative metrics (headline and quote visibility, regional volume) and monthly expertly curated analysis. The new Fullintel solution delivered clearer prominence and sentiment visibility, standardized MIS benchmarks for key outlets, improved campaign targeting and membership outreach, and produced measurable MIS, YTD and 12‑month rolling‑average insights that simplified stakeholder reporting and cross‑division comparisons.