Case Study: Major Food Delivery Company achieves noise-free multilingual global media measurement and consistent MIS of 60+ with Fullintel

Major Food Delivery Company - Customer Case Study

Major Food Delivery Company, a large international food delivery firm operating across more than ten regions and multiple languages, faced inaccurate, noisy automated media monitoring and outdated metrics like AVE that made cross-market comparison and influencer identification unreliable. Fullintel recommended and deployed a human‑curated measurement approach using Media Impact Score (MIS), multilingual monitoring, and a unified reporting dashboard to replace the prior low‑touch automated service.

Fullintel implemented human-led monitoring, triage and analysis across traditional media and select social channels, delivering daily curated briefs, weekly brand reports, monthly analysis and influencer reports in six languages via a single dashboard. The change eliminated irrelevant results and AVE, enabled apples‑to‑apples benchmarking across regions, and helped the client identify social influencers for launches — with the organization sustaining an average MIS of 60 or higher and reclaiming analyst time previously spent fixing automated feeds.