Case Study: a major entertainment conglomerate gains real-time audience insight with Fullintel media monitoring

Major Entertainment Conglomerate tracks a $300M sequel release in near real time with Fullintel

A major entertainment conglomerate faced the challenge of understanding the real-time impact of its massive marketing campaign for a 2023 blockbuster film release. With a budget of several hundred million dollars, the studio was inundated with an overwhelming volume of media coverage, much of which was irrelevant, making it difficult to gauge true audience reaction and campaign ROI. They engaged Fullintel for its real-time, human-curated media monitoring service to cut through the noise.

Fullintel implemented a solution combining human curation with advanced impact metrics, including a Media Impact Score and analysis of recall, audience, and behavior drivers. This provided the client with near-real-time visibility into campaign performance through daily and weekly reports. As a result, the communications team could accurately track the highly successful release without being overwhelmed, gaining deeper insights than standard metrics alone could provide. Fullintel's service delivered a templated approach for the client to measure future releases and make more informed, data-driven decisions to meet revenue projections.