Case Study: HelloFresh achieves better PR measurement across 10+ global markets with Fullintel

HelloFresh improves PR measurement across 10+ global markets with Fullintel

HelloFresh, an international publicly-traded food delivery company, faced challenges in measuring its global PR efforts across more than 10 markets. Their previous automated media monitoring service delivered a high volume of irrelevant content and relied on outdated metrics like AVEs, making it impossible to get an accurate regional view. They partnered with Fullintel for a multilingual media monitoring and measurement service to overcome these obstacles.

Fullintel implemented a human-curated solution that provided only relevant content and advanced metrics like Media Impact Score for each earned media placement. This allowed HelloFresh to effectively measure and benchmark its PR efforts across all its global markets on a single dashboard. As a result, the client consistently kept its average Media Impact Score within its desired target range and gained the ability to efficiently identify key social influencers to support product launches.

HelloFresh