Case Study: a global medical technology firm achieves sub-brand media intelligence and coverage clarity with Fullintel

Global Medical Technology Firm boosts sub-brand coverage 1,320% with Fullintel

The customer, a global medical technology firm, faced a significant challenge after its media coverage surged by over 1,320% for some sub-brands. This exponential growth made it impossible to accurately measure the impact across its nine distinct sub-brands and four global regions using a single, top-line view. The firm needed a way to segment this coverage and gain qualitative insights to steer its communications program, leading it to partner with Fullintel for multi-tenant media measurement.

Fullintel implemented its solution using a multi-tenant instance of the Fullintel Hub real-time media intelligence platform. This was combined with human curation to provide contextual tagging for every piece of content, enabling granular analysis by sub-brand, region, and executive spokesperson. The results provided the client with a consistent quality benchmark via the Media Impact Score (MIS), in-depth sentiment and risk analysis, and clear regional performance evaluations. This empowered the firm to use competitive sub-brand intelligence to make better decisions for campaigns and product launches.