Case Study: Global Medical Device Company achieves deeper competitive media insights with Fullintel

Global Medical Device Company adds daily briefings and quarterly competitive analysis with Fullintel

A global medical device company needed to understand the impact of its public relations efforts but its existing media measurement program lacked competitive benchmarking and integrated social media analysis. This limited its ability to gauge its relative standing in the market. To solve this, the company engaged Fullintel for its competitive media and social analysis service.

Fullintel expanded the program by implementing a competitive Media Impact Score (MIS) analysis to benchmark performance against direct competitors, integrating both traditional and social media. This was delivered through daily executive briefings, quarterly reports, and the Fullintel Hub monitoring platform. As a result, the client gained deep, actionable insights into the media landscape, enabling better decision-making for PR campaigns and product launches based on a comprehensive view of its competitive position.