Case Study: a global food and beverage manufacturer isolates Canadian brand performance with Fullintel’s Media Impact Score

Global Food & Beverage Manufacturer isolates Canadian brand performance with Fullintel in monthly, weekly and daily reporting

A global food and beverage manufacturer with a significant Canadian operation faced the challenge of separating its local brand performance from global media spillover. The company needed to move beyond basic press reviews to a quality-weighted analytics framework that could demonstrate the value of its communications to leadership. Fullintel was engaged to build a strategic communications intelligence solution.

Fullintel implemented its Media Impact Score (MIS) framework, which included geographic brand attribution to isolate Canadian coverage and quality-weighted scoring. This solution provided the data-driven insights needed for strategic planning and effectively demonstrated communications value to leadership. The result was a fundamental transformation in how the organization approaches communications, enabling proactive storytelling and providing a clear view of the Canadian brand's performance. Fullintel's framework also proved essential for crisis response and recovery, allowing the team to anticipate media peaks and their impact.