Case Study: Global Eye Health Leader achieves consistent event media measurement and benchmarking with Fullintel

Global Eye Health Leader benchmarks event media over 2 months with Fullintel

The customer, a global eye health leader, faced fractured and inconsistent media measurement from multiple vendors for its conference appearances, such as the ASCRS Annual Meeting. This made it impossible to accurately gauge brand impact or benchmark performance across events. The company engaged Fullintel to implement its live event media measurement service to consolidate this process and gain consistent, reliable data.

Fullintel provided a templated, analyst-curated campaign report that integrated owned, earned, and social media coverage. This solution delivered clear metrics on share of voice and media impact, which were shared with the executive team. According to the client, Fullintel's data not only provided a repeatable way to benchmark events but also helped focus efforts that ultimately increased sales and market share. The program went on to win an AMEC Award Gold.