Case Study: Global CX Software Company unifies global communications intelligence with Fullintel's Media Impact Score

Global CX Software Company unifies media intelligence across 11 countries with Fullintel

The Global CX Software Company, a global customer experience software firm, faced a significant challenge in measuring its communications across 11 countries. Its earned media, competitive intelligence, executive reporting, and vendor management were all handled as separate silos by different agencies, resulting in fragmented data that lacked strategic business context. Fullintel was engaged to implement its Integrated Media Impact Score (MIS) service to unify these disparate functions into a single strategic intelligence system.

Fullintel's solution integrated all communication disciplines into one framework built on the MIS metric, which quantifies coverage impact on a scale from -100 to +100. This provided the customer with unified strategic intelligence, connecting media performance directly to business outcomes and competitive positioning. The results transformed executive decision-making, validated the company's market category-creation strategy, and enabled consistent vendor benchmarking across all 11 regional agencies, setting a new standard for global communications measurement.