Case Study: a global aerospace & defense manufacturer boosts average Media Impact Score with Fullintel

Global Aerospace & Defense Manufacturer boosts MIS from 69 to 80 with Fullintel in one year

The Global Aerospace & Defense Manufacturer, a leading company operating in over 90 countries, faced the challenge of aligning its communications measurement across diverse markets and 1,000+ stakeholders. Traditional volume-based metrics failed to demonstrate the value of PR investments and could not guide strategic decisions for trade shows, global expansion, and political relationship management. They partnered with Fullintel to implement its Media Impact Score (MIS) service.

Fullintel's solution provided an integrated, quality-based measurement system that scaled across the entire communications ecosystem. This enabled data-driven strategy from trade show planning to reporter relationship optimization. As a result, the company's overall average Media Impact Score rose from 69.07 to 79.82 in one year, reflecting a significant lift in impactful coverage and providing a consistent benchmark for strategic decisions.