Case Study: a global aerospace and defense manufacturer boosts predictive media impact with Fullintel’s MIS framework

Global Aerospace & Defense Manufacturer boosts MIS from 69 to 80 with Fullintel

The customer, a global aerospace and defense manufacturer, faced a challenge with traditional retrospective PR measurement, which offered no forward-looking insight to guide high-value communications decisions for its 1,000+ stakeholders. They partnered with Fullintel to implement its predictive Media Impact Score (MIS) framework to forecast campaign impact before launch.

Fullintel's solution provided a predictive scoring model that enabled proactive resource allocation and strategy for trade shows, political relationships, and multi-stakeholder communications. As a result, the company's average Media Impact Score rose significantly from 69.07 to 79.82 within one year, improving decision-making confidence and supporting contract discussions worth millions in revenue.