Case Study: a multinational construction and infrastructure firm improves media impact measurement with Fullintel

a multinational construction & infrastructure firm keeps negative sentiment at or below 25% with Fullintel

The multinational construction and infrastructure firm was facing challenges with its previous automated media monitoring, which failed to provide effective campaign measurement, a full understanding of media impact, and often delivered irrelevant mentions. To address this, the company engaged Fullintel to implement its human-curated media measurement service.

Fullintel’s solution provided a dedicated analyst and a powerful framework that delivered noise-free, accurate data and Media Impact Scoring (MIS) on every story. This human-curated approach allowed the client to successfully meet its internal goal of keeping negative sentiment at or below 25% monthly, accurately measure public opinion, and quickly identify issues before they escalated.