Case Study: Emami boosts Boro Plus’s global reach with Fullestop’s bilingual website

Emami launches a high-performance bilingual Boro-Plus website in no time with Fullestop

Emami, one of India's largest B2C conglomerates, faced the challenge of launching a new website for its flagship product, Boro Plus, specifically targeted at the Russian market. The project, handled by vendor Fullestop, required a robust, scalable site built on an extremely tight timeline. Key challenges included developing a completely new design, localizing content for Russian consumers and doctors, and creating a site that could stand out in a highly competitive herbal and antiseptic products segment, all while ensuring a simple and user-friendly interface.

Fullestop implemented the solution using PHP, MySQL, and other web technologies, creating a high-performance, SEO-friendly website in both English and Russian. They incorporated social media plugins and product videos to enhance engagement. The result was a visually attractive, extremely fast-loading website that successfully established Boro Plus's presence in the new market. Fullestop delivered a user-friendly and informative platform that met all of Emami's strategic objectives on time and on budget.

Emami