Case Study: Minda refreshes its brand and website with Fuller

Minda refreshes its 120-year legacy with Fuller

Minda, South Australia's largest non-profit intellectual disability service provider, engaged the brand agency Fuller to undertake a complete strategic and creative brand transformation. The challenge was to reposition the 120-year-old organisation for a new era, helping it cut through a competitive market with a modern brand that honoured its history while communicating its unique values to clients, families, and staff.

Fuller developed a new brand strategy and identity anchored by the essence "with open hearts we open minds." This included a new visual system, a brand film, and an accessible, user-centric website. The comprehensive solution from Fuller gave Minda a unified and modern brand that empowers its team, resonates with its audience, and positions it as a confident leader for the future.

Minda