Case Study: CHU strengthens its brand for the future of strata insurance with Fuller

CHU strengthens strata brand for a million Australian homes with Fuller

CHU, Australia's leading strata insurance underwriting agency, faced the challenge of modernizing its brand to reflect its market leadership and the growing complexity of strata living. They partnered with the vendor Fuller to develop a comprehensive brand strategy and identity that would make the brand more emotionally resonant with a new generation of property owners and industry stakeholders.

Fuller implemented a multi-stage discovery process involving extensive research and workshops, which led to a new brand narrative and visual identity. This repositioned CHU from being seen purely as an insurer to a passionate protector of strata communities. The rebrand launched successfully, resulting in strong internal alignment and positive external responses from brokers and lot owners, strengthening CHU's reputation as a future-focused leader for approximately a million Australian homes.

CHU