Case Study: Caravan and Camping SA inspires new campers to explore South Australia with Fuller

Caravan and Camping SA launches 3 films with Fuller to inspire new campers

Caravan and Camping SA, an organization representing the caravan and camping industry, faced the challenge of inspiring first-time campers to embrace the outdoors and choose a caravanning holiday in South Australia. The vendor, Fuller, was engaged to provide a creative campaign solution to address this brief.

Fuller created the "Follow Your Wanderer" campaign, which included films, photography, and a unique audio track to present a modern narrative for the caravanning lifestyle. The solution utilized a distinctive visual identity and a conversational tone to appeal to both new and experienced campers. While specific metrics are not provided in the text, the campaign successfully created a rallying call for the industry, as noted by the customer's CEO. Fuller's work effectively promoted the liberating experience of a caravan and camping holiday across South Australia.

Caravan and Camping SA