Case Study: XO Agency achieves faster customer relationships and higher ROI with FullContact Identity Resolution

XO Agency Delivers Superior Services With Identity Resolution

XO Agency, a data-first digital agency that helps boutique companies scale, faced the challenge of delivering more accurate personas, targeted advertising, smarter prospecting and personalized email at scale to help clients stand out in crowded markets. To address this, XO partnered with FullContact, using FullContact’s identity resolution capabilities and Customer Intelligence APIs to build complete, enriched views of people and fuel its data-driven services.

FullContact’s solution enabled XO to create dynamic, precise personas, match leads to the right sales teams faster, and deliver behaviorally targeted display ads and highly personalized email campaigns. The partnership produced measurable business impact for XO’s clients—improved customer outreach and scalability, reduced time-to-content, increased sales and fulfillment rates, greater ROI, and shortened sales cycles—helping XO accelerate prospecting and boost marketing performance.

XO Agency

George Georgallides

Founder/Chief Executive Officer