Case Study: LookBookHQ achieves clear, automated funnel reporting and revenue attribution with Full Circle Insights

LookBookHQ Solves Time-Consuming Funnel Reporting to Gain Clarity on Marketing Performance

LookBookHQ, a B2B content activation platform, needed better visibility into how marketing drove pipeline after rapid growth. Marketing and sales were spending about 10 hours per week (roughly $50K/year) on manual reporting and lacked reliable ways to track lead progression, velocity, and campaign attribution inside Salesforce.

They implemented Full Circle Response Management to automate capture of lead source, funnel-stage responses, timestamps, and campaign-attributed pipeline dollars, and used out-of-the-box dashboards to monitor KPIs. The company gained accurate conversion and velocity metrics, found engaged prospects converted 1.5x and reached SQL five days faster, fixed long demo lead times that hurt conversions, and now reviews weekly performance with confidence—focusing on insights and actions rather than data cleanup.

LookBookHQ

Adel Ratansi

Revenue Operations Manager