Case Study: Jobvite achieves doubled marketing efficiency (100% increase in inquiry-to-win rate) with Full Circle Insights

Jobvite Doubles Marketing Efficiency with Full Circle Insights

Jobvite, the leading recruiting platform for the social web, needed to prove its marketing engine could scale to support aggressive growth and fundraising goals. The company faced fragmented data across Marketo, Salesforce, spreadsheets and a proprietary product database, and needed to reverse‑engineer the funnel to show cost‑per‑inquiry, required inquiries per rep/team/segment, and how campaigns impacted deal velocity and revenue.

Jobvite implemented Full Circle Response Management to consolidate marketing and sales data inside Salesforce and deliver funnel metrics, attribution, and deal‑velocity insights. The results: inquiry‑to‑win rate doubled, 90% of leads were processed within hours (SLA improvement >20%), accepted leads rose 10%, marketing leaders were promoted, and the company closed a $25M Series C — with clear ability to calculate cost‑per‑inquiry and optimize budget decisions.

Jobvite

Matt Singer

Vice President of Marketing