Case Study: Highspot achieves a 90% reduction in lead-to-account data maintenance with Full Circle Insights Matchmaker

Highspot Connects Leads to Accounts with Matchmaker for Its Account-Based Strategy

Highspot, a provider of a single content repository platform for sales content used by sales and marketing teams, needed to connect leads to accounts in Salesforce to enable an account‑based strategy. Without automated lead‑to‑account matching, sales and marketing lacked full account context for engagement and measurement, and manual maintenance would consume hours each week.

Highspot implemented Full Circle Matchmaker to intelligently and continuously match leads to accounts with self‑customizable rules. The solution connected 46,000 leads to accounts and enhanced 3,000 accounts while cutting lead‑to‑account maintenance by 90%, enabling reps to engage accounts faster, roll up persona engagements to the master account, focus marketing on target accounts, and gain visibility into account performance.

Highspot

Bryant Lau

Director, Growth Platforms and Analytics