Case Study: Good Technology achieves full-funnel campaign visibility and measurable ROI with Full Circle Insights

Good™ Use of Full Circle Insights® for Marketing Campaign Reporting

Good Technology, a leader in secure mobility used by more than 6,200 organizations worldwide, struggled to measure marketing’s true impact on revenue. Long enterprise sales cycles, manual data collection, insufficiently granular response data, and inflexible reporting prevented the team from understanding lead flow, influence on pipeline deals, and which levers to pull to improve future quarters.

Full Circle Insights’ Response Management was deployed in two weeks on the Salesforce1 platform, delivering integrated attribution and full-funnel analytics inside Salesforce. The result: consolidated campaign reports and dashboards, full visibility of funnel metrics by region and segment, a customized campaign influence model, improved marketing-sales alignment, and clearer conversion, velocity and ROI metrics to guide investment decisions.

Good Technology

Julie Gibbs

Vice President, Marketing and Communications