Case Study: BlueJeans achieves clear campaign-to-revenue attribution with Full Circle Insights

BlueJeans Network Gives Credit Where Credit Is Due

BlueJeans Network, a provider of interoperable video communications used by thousands of enterprises, faced a persistent attribution challenge: disputes between direct sales and channel partners over who deserved credit for opportunities, and a lack of clear, consistent campaign ROI and funnel metrics across systems.

By implementing Full Circle Insights’ attribution and funnel reporting inside Salesforce, BlueJeans established a single source of truth—fixing attribution flows, reassigning about 800 past opportunities, and using one populated field to settle ownership. The result: clearer campaign-to-revenue visibility, simpler reports that show lead→MQL→opportunity conversions, and an attribution infrastructure that the company now relies on for confident decision-making.

BlueJeans

Abdallah Al-Hakim

Marketing Operations Specialist