Case Study: AppDynamics achieves 100% visibility into MQL follow‑up and alignment of marketing and sales with Full Circle Insights

AppDynamics Uses Powerful Funnel Analytics to Align Marketing and Sales

AppDynamics, the application-intelligence leader for software-defined businesses, needed clear insight into the business impact of its marketing campaigns but had no visibility into sales follow-up on MQLs or how campaigns drove opportunity creation. Marketing and sales tracked funnels separately in Salesforce, leads defaulted to an opened status, disqualified leads couldn’t re-enter nurturing, and marketing operations struggled to produce accurate campaign reports.

After implementing Full Circle Insights’ Response Management and unified funnel metrics in Salesforce, marketing and sales now report on the same data in the same place. The change delivered a 100% increase in visibility into sales follow-up on MQLs, 100% more visibility into SLAs, eliminated leads dropping out of the funnel, consolidated data that built trust with sales and executives, and enabled easy ad‑hoc reporting and end‑to‑end campaign performance measurement.

AppDynamics

Niel Hildebrand III

Director of Marketing Operations and Analytics