Case Study: Vendilli Achieves Fewer Change Orders and Higher Net Profit with Fullcast

Vendilli boosts CRM fill rates from 15% to 90%+ with Fullcast

Vendilli, a marketing agency, faced a significant challenge because their sales representatives would not manually update their CRM. This problem created a severe lack of customer context for their post-sales teams, which led to rampant change orders as delivery teams had to guess when scoping client engagements.

The agency implemented Fullcast Conversational Intelligence to automate their CRM updates. This solution from Fullcast increased deal-record fill rates from 15% to over 90% and resulted in 60% fewer change orders. The measurable impact was a meaningful improvement in net profit margin due to lower internal costs.

Vendilli