Case Study: SBR Consulting achieves 44% faster deal velocity with Fullcast

SBR Consulting boosts deal velocity by 44% with Fullcast

SBR Consulting, a specialist global consultancy, faced significant challenges in its own go-to-market motion due to a lack of pipeline visibility. Their forecasting relied on intuition, which led to inefficient prioritization and an inability to spot risks in stalled deals or potential churn. This data blindness hindered their sales efficiency.

By implementing the Fullcast platform, SBR Consulting gained a data-driven foundation. Fullcast automated data capture, provided actionable relationship intelligence, and enabled proactive pipeline management. This solution allowed the team to prioritize effectively and forecast accurately. As a result, SBR Consulting accelerated its deal velocity by 44%, increased overall win rates by 27%, and reduced its sales cycle by 35%.

SBR Consulting