Case Study: Rankings.io recovers 20% of revenue with Fullcast Conversational Intelligence

Rankings.io recovers 20% of revenue with Fullcast

Rankings.io, an SEO-focused legal marketing agency, faced a challenge where high deal volume was causing opportunities to go stale and be lost. Their VP of Sales, Cole Castleberry, ran a lean team of three account executives managing roughly 160 new conversations per month. With reps focused on long sales calls, they frequently forgot to update deal stages in their CRM, causing deals to fall through the cracks without entering the proper follow-up cadences.

Fullcast implemented its Conversational Intelligence product to automate CRM updates by listening to sales calls and automatically syncing data to HubSpot. This solution ensured every deal remained visible in the correct pipeline, eliminating the need for manual admin work. As a result, Rankings.io recovered 20% of its revenue from deals that would have otherwise gone stale. Fullcast also eliminated the need for a dedicated hygiene hire and enabled consistent coaching for the sales team.

Rankings.io