Case Study: OwnBackup achieves 2.5X productivity with Fullcast

Next-Level Territory Planning with Fullcast

Own, formerly known as OwnBackup, faced the challenge of manually assigning sales territories, a process that was inefficient and not scalable. Their previous method was logistically difficult and hindered their go-to-market strategy as they sought to improve productivity and scale operations. To address this, they turned to Fullcast for its territory management software.

Fullcast provided a solution that automated territory segmentation, lead routing, and account hierarchies. This allowed Own to create equitable territories and automate the assignment of leads and new accounts. As a result of implementing Fullcast, Own saw a 2.5x improvement in overall productivity and a 30% decrease in time spent on go-to-market activities. The company also projected a 62% growth in its sales team and saved over $100,000 by avoiding the need to hire an outside strategist.

OwnBackup

Scott Malish

Former VP of Sales and Marketing Operations