Case Study: Udemy reduces sales planning time and costs with Fullcast

How Fullcast helped Udemy reduce planning time from months to weeks using one integrated platform

Udemy, an online learning marketplace, faced challenges with its lengthy and manual annual sales planning process conducted in Excel, which took months and relied on potentially inaccurate data. To build a stronger foundation for decision-making and optimize its Salesforce instance, Udemy partnered with Fullcast and its territory management software to streamline its go-to-market strategy.

Fullcast provided an integrated platform that automated territory planning and featured deep Salesforce integration, replacing cumbersome spreadsheets. This solution enabled Udemy to complete its planning in weeks instead of months, saved $100,000 on outside software costs, and achieved a 200% saving in labor and resources. The implementation gave the sales team real-time adaptability and the confidence to make strategic decisions based on clean, accurate data.

Udemy

Noah Marks

Former VP of Revenue Operations