Case Study: Degreed streamlines GTM planning and routing with Fullcast

Degreed Orchestrates the Entire RevOps Engine with One Consolidated Platform

Degreed, a leading learning experience platform, faced challenges with its revenue operations, including inefficient territory carving, complex territory modeling, and managing four different routing tools. This manual, spreadsheet-heavy process was error-prone and consumed significant operational resources. To address this, Degreed chose to implement the Fullcast platform to optimize its RevOps engine, territory modeling, and routing.

The Fullcast solution provided an integrated, Salesforce-connected platform that automated territory mapping, modeling, and lead routing. This eliminated spreadsheets, reduced manual maintenance, and ensured data accuracy. The results included saving 4-5 hours per week on modeling, completely eliminating lead routing complaints, and deploying their new go-to-market plan after a swift six-week Fullcast implementation.

Degreed

Christine Dorrion

Former VP Global Revenue Operations and Enablement