Case Study: Zones achieves better territory balance and resource optimization with Fullcast

Achieving RevOps Balance with Fullcast

Zones, a global IT solutions provider, faced significant challenges with territory visibility and resource allocation. Their sales operations team struggled with an imbalanced customer portfolio and was unable to perform accurate forecasting, which caused their coverage model to be delivered three months behind schedule. To address these issues, they turned to the vendor Fullcast and its territory management software for a solution.

Fullcast provided a bottom-up planning approach that enabled detailed territory planning and capacity management. This allowed Zones to balance sales reps' portfolios and optimize resource allocation. The implementation of Fullcast's solution yielded substantial results, including a 50% reduction in account support payroll and a 90% decrease in implementation time.

Zones

John Shaffer

Former Sales Operations Manager