Case Study: Zones speeds go-to-market planning by 25-30% with Fullcast.io

Zones - Customer Case Study

Zones, a $2 billion global IT company with 1,900 employees worldwide, needed a better way to collaborate on sales planning across its national and international teams. Before working with Fullcast.io, planners relied on separate spreadsheets, struggled with inconsistent data, and had a cumbersome process for exporting and re-uploading information into the CRM.

Fullcast.io implemented its Design Module, a centralized sales planning platform that brought CRM data into one collaborative system visible to all stakeholders. This gave Zones real-time visibility into plan changes and more accurate data, helping the company make go-to-market planning changes 25–30% faster and execute with greater confidence.

Zones

John Shaffer

VP Sales Operations