Case Study: FastSpring achieves better forecasting and sales ops efficiency with Fullcast.io

Scaling sales operations with Fullcast.io

FastSpring, a Santa Barbara-based SaaS company with 80 employees, needed a better way to support sales operations as it scaled. With a small team and limited capacity, sales leaders were bogged down by manual tasks, inconsistent data, and poor forecasting in Salesforce, making it hard to measure performance against plan or meet board expectations. fullcast.io helped FastSpring bring more structure to its sales operations using its Motion Module.

fullcast.io worked with a business partner to implement policies and improve data quality in Salesforce, giving FastSpring better visibility into KPIs, past performance, current metrics, and future projections. The result was stronger forecasting, a more systematic planning process, a hiring plan aligned to growth, and less manual work for the sales ops team, allowing them to focus more on customers and sales goals.

FastSpring

Brian Deignan

Vice President of Sales