Case Study: Mode Eliminates Bad CRM Data and Boosts Revenue with Fullcast.io

Scaling sales operations with Fullcast.io

Mode, a collaborative analytics software company based in San Francisco with a 16-person sales team, was struggling with a CRM database full of bad account data. They had more than 10,000 duplicate accounts and 20,000 junk accounts, which prevented accurate identification of ideal customer profiles. Mode turned to Fullcast.io, using Data Desk Premium Service and the Motion Module to address the problem.

Fullcast.io cleaned and deduped Mode’s CRM, removed junk accounts, and set up automated data governance policies to prevent future duplicate and low-quality records. The team also added new account fields for Clearbit enrichment to create more complete account profiles. As a result, Mode reduced its CRM from 50,000 accounts to just over 20,000, saved an estimated $3 million in bad-data costs, and reclaimed 7,098 hours of rep time, contributing to a reported 20% increase in revenue.

Mode